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Brain Lab

project
brain-lab
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VISION

RESPECT THE NATURE, YOU WILL GET BACK A LOT OF INSPIRATION

MISSION

CREATE THE BEST PRODUCTS TO MAKE CUSTOMERS MOMENTS UNFORGETTABLE

VALUES

FRIENDSHIP, PASSION, NATURE × × ×
brain-lab

Brain Lab Project

Powerder by happypowder, the “hp Brain Lab project” is a virtual HUB where all the ideas, inputs, feelings, emotions of the brand ambassadors, riders, graphics will be conveyed and used as base for the development, design, creation and production of revolutionary extreme sport equipment and apparel. The creativity, young vision and innovative design skills will be the key features of the “hp Brain Lab” team which will be able to transfer to the products, in terms of technical features, design and graphics the informations collected in the virtual hub. The brain lab team will work in synergy with the “men on the field” and use the social networks as vehicle to gather informations. The team will have a constant exchange of informations with the happypowder technical department to study and choose the best high-tech and innovative materials for the products. The marketing hints and strategies of the“hp Brain Lab” will be the inputs for happypowder to promote the new jointly-developed products.

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goggles

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hp-brainlab

Brain Lab Product

The so called “framless goggle” with its bestseller “LIGHTER” and the other models “PINETREE”, “BRUSHART”,”JAGUAR” and “ODDITY” is the first result of the hp brain lab experiment. Entirely handcrafted in Italy, using the best hi-tech materials such as a new released Japanese photochromatic optic, it is one of the most advanced and lightest products of its category still with an extremely attractive design, key feature of all happypowder products. One can touch with hand the implementation of the ideas gathered in the virtual hub, the ambassadors Tested the materials in the Norwegian and Himalayan conditions, the happypowder technical team provided the knowledge and the hp brain lab team condensed all the informations and adding appealing design and creative hints, developed the product keeping as target a winning marketing strategy.

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brain-lab-photos